Crypto/fintech product manager focused on revenue, liquidity, and customer experience. At Bitso, launched Prime Broker (self-service 24/7 OTC RFQ), reaching 12x revenue in three months and >$850M/month volume across OTC offerings for 150+ institutional and market-maker clients. Previously delivered 19.83% churn reduction in 30 days at BotConversa, increased production 187% with R$1.7M/year savings at Traders Club (BVMF: TRAD3), and helped build the PicPay Invest brokerage for >60M users from scratch.
Bitso · Crypto Exchange · São Paulo & Mexico City (Remote)
Nov 2024 – Present
Launched Bitso Prime Broker (self-service 24/7 OTC RFQ), reaching 12x revenue in three months and >$850M/month volume across OTC offerings in Mexico, Brazil, Argentina, and Colombia.
Reduced time to fund, trade, and settle from around 6 minutes to <1 second, with around 90% lower request-to-execution time.
Worked with Smart Order Routing (SOR) across liquidity providers and global exchanges to improve fill quality and depth.
Leading Margin Trading & Lending initiatives, including cross-margin pilots for Retail and Institutional customers.
02
Chief Operating Officer & Chief Marketing Officer
BotConversa · São Paulo, Brazil
Feb 2024 – Dec 2024
Reduced monthly churn by 19.83% in the first 30 days via retention strategy and marketing automation.
Identified customer segment with 129% more revenue than average using KPI dashboards and behavioral analysis.
Launched BlinkChat for Instagram (Official API), generating R$600,000 in revenue in the first 2 hours.
Built Product and Operations functions with governance, OKRs, and cross-team execution cadence.
03
Senior Operations Manager
Traders Club (BVMF: TRAD3) · São Paulo, Brazil
Jul 2023 – Jun 2024
Increased Market Intelligence output by 187% in two months, generating operational savings of R$1.7M per year.
Established TC News as a leading online investor radio in Brazil.
Rebuilt FLJournal architecture with stronger SEO and measurable content tracking.
Implemented dashboards and governance automation with Amplitude, Metabase, and Jira Service Desk.
04
Product Manager
PicPay · São Paulo, Brazil
Oct 2021 – Jul 2023
Helped build the PicPay Invest brokerage for >60M users from scratch, including investment products strategy and operational setup.
Orchestrated migration of Banco Original customers and fixed income custody of R$20B into PicPay.
Launched the Investment Catalog, adding Fixed Income as a brokerage product.
Managed multi-squad delivery across legal, marketing, data, and operations in regulated environments.
05
Founder & Chief Performance Marketer
Adversity · São Paulo, Brazil
May 2020 – Apr 2023
Managed more than R$67 million in performance marketing investments across 11 companies.
